Our Platinum Club is one of the best values in dining. Like many fine dining establishments, we have regular customers who come to us for our comfortable atmosphere and great food, and they enjoy the extra bonuses offered by being a member of the Platinum Club. It’s not, however, a well-known feature, especially for those communities where we are new.
So we’re posting detailed information here about the Platinum Club that hopefully answers lots of your questions about it. If we failed to cover something you want to know, please post it in our comments and we will get answers for you.
For a one-time enrollment fee of $25 in our Platinum Club, customers earn points every time they dine with Eddie Merlot’s
During a member’s second visit, they receive a $15 credit on their check that visit. On the third visit, they get a $25 credit on their check that visit. So for a one-time enrollment fee of $25, customers receive $40 in benefits for dining with us three times.
Jenny Boyd, Platinum Coordinator for Eddie Merlot’s, says the feature is highly popular with customers. Currently, Eddie Merlot’s has a staggering13,000 Platinum Club members spread out over six, soon to be seven, locations, which are Burr Ridge, coming soon Warrenville, (Chicago area), Cincinnati, Columbus, Fort Wayne, Indianapolis and Louisville. Our seventh location will open in March in Warrenville, IL, another Chicagoland location.
As Platinum Club members gain points, they move up into different levels within the program. Here’s a look at the benefits of the different levels:
1 Food Dollar = 1 Point
After you spend $1,500 within one year
1 Food Dollar = 1.25 Points
Preferred Seating for Diamond Cardholders
After you spend $3,000 within one year
1 Food Dollar = 1.5 Points
Preferred Seating for Black Cardholders
As members move up in levels, they accumulate points that are worth even more rewards. “We have a lot of people who take pride in their points,” Jenny says. “Right now, we have a member who has over 32,000 points. The person with the second-most points often uses her points to donate to different causes. In the past, she has redeemed her points for gift certificates to donate.”
Prizes include a $25 dining credit at Eddie Merlot’s, which costs 350 points. An Indy Car experience trip costs 6,500 points, which gives the customer a chance to ride in an actual Indy Car on a real race car track. At 30,000 points, a customer can redeem for a trip for two to a vineyard in Oregon. And at 150,000 points, customers can receive a four-day, three-night trip to Burgundy, France.
If you want to accumulate points, be sure to indicate you want to opt-out of the automatic redemption feature, Jenny says, as most members are choosing to receive the $25 Eddie Merlot’s dining rewards credit on their club card using the 350 point auto redemption.
As a Platinum Club member, you can also expect to receive a $25 bonus card good towards dinner for two at Eddie Merlot’s on your anniversary and a $25 bonus card on your birthday to use good for your next visit.
The benefits are amazing – and it makes sense to join, Jenny says. If you’re going to dine with us even a few times, the Platinum Club pays off.
“You can go anywhere and eat,” Jenny says. “If you are a Platinum Club Member, you’re putting money back into your pocket by dining with Eddie Merlot’s. At the base Platinum Level, you’re earning 1 point for 1 food dollar you spend. You’re rewarding yourself by dining with us.”
Want to join? Great! You can do that right here: http://www.eddiemerlots.com/The-Platinum-Club/Register-for-the-Platinum-Club-179.html